Immigration Announcement
Alberta Tourism Mission Targets Asian Markets with New Opportunities
Alberta is stepping into the spotlight on the global tourism stage. The province is set to launch a strategic Alberta tourism mission to Asia, aiming to build stronger ties in Tokyo and Seoul. This initiative is designed to expand Alberta’s reach, promote its breathtaking destinations, and open the door to a new wave of international visitors.
As Alberta looks to boost its share of global travellers, the province is aligning with industry leaders, airline partners, and travel influencers to highlight its world-class attractions. From the Rocky Mountains to vibrant cities and cultural experiences, the province is positioning itself as a year-round destination for international tourists.
Why Asia Matters for Alberta Tourism
Asia represents one of the fastest-growing travel markets in the world. South Korea and Japan, in particular, have become crucial regions for Canadian tourism growth. With more travellers seeking nature, unique cultural experiences, and direct flight connections, Alberta has a strong advantage.
WestJet’s direct routes from Calgary to Seoul (Incheon) and Tokyo (Narita) have already made travel more accessible. Now, Alberta is capitalising on these gateways to attract higher visitor numbers and increase annual tourism revenue to its ambitious $25 billion target.
Alberta Tourism Mission Itinerary
The government of Alberta and Travel Alberta representatives will lead meetings, media sessions, and trade discussions across Seoul and Tokyo. These efforts are designed to strengthen Alberta’s presence and bring new visitors to the province.
Here’s a snapshot of the mission:
| Date | Location | Key Activities |
| Aug. 28–29 | Seoul | Arrival & preparation |
| Sept. 1–2 | Seoul | Meetings with Destination Canada, media, travel trade partners |
| Sept. 3–5 | Tokyo | Meetings with Air Canada, Alberta’s Japan office, Japanese media |
| Sept. 6 | Alberta | Return |
Alberta as a Global Destination
This mission is more than just business meetings—it’s a message to international travellers. Alberta offers:
- Year-round adventure: Skiing in Banff, hiking in Jasper, and cultural festivals across cities.
- Direct access: Convenient air links from Asia through Calgary.
- Unique landscapes: The Rocky Mountains, Badlands, and Northern Lights.
- Thriving urban hubs: Calgary and Edmonton with culinary, arts, and sports attractions.
The Alberta tourism mission is about ensuring travellers from Asia know that Alberta is ready to welcome them with unforgettable experiences.
Tourism is a powerful driver of Alberta’s economy. It supports local businesses, creates jobs, and connects communities. By building ties in Asia, Alberta is not only attracting travellers but also creating long-term opportunities in trade, investment, and cultural exchange.
With this tourism mission, Alberta is placing itself firmly on the global map. As Minister Andrew Boitchenko put it, the goal is clear: turn international interest into real visits.
Alberta Tourism Mission Sets the Stage for Growth
The Alberta tourism mission to Tokyo and Seoul is a strategic step toward making Alberta a top destination in the Asian market. With new flight connections, strengthened partnerships, and a growing appetite for international travel, Alberta is closer than ever to its goal of reaching $25 billion in visitor spending.
For travellers, the message is simple: Alberta is open, accessible, and ready to offer experiences that stay with you for a lifetime.
